Painters pay the highest cost per click in home services. I don't sell marketing packages. I work from what anyone can see: the ads you have running, the tracking code on your site, your landing page. From that I can tell you what is almost certainly broken and what is most likely draining budget, on a shared screen, in fifteen minutes. You decide whether it is worth going further.
Get your free auditNo commitment. No pitch. No account access needed to start.
Average cost per click, the highest of any home service trade.
LocaliQ Home Services Benchmarks, 2025
Of ad budget wasted in accounts that have never been audited.
WordStream / North Country Consulting, 2026
Median cost per lead, up 38% from $126 in 2024.
99 Calls, 2026, based on 1,272+ tracked leads
I don't prescribe fixes before I've looked at the data. The first pass runs on what anyone can see from the outside, so you keep your logins. Some of what comes back is fact, checked against your own site. The rest is an informed read on where painting budgets usually leak, and it gets confirmed later if you want the numbers.
Whether your pixel, tags and conversion events are actually installed and firing, or just sitting in the page doing nothing. This one I can read straight from your site, and it is wrong more often than anyone expects.
What happens after the click. Load speed on mobile, how fast the phone number appears, how much friction stands between interest and a call.
Which painters in your area are running ads right now, what those ads say, and where they are outbidding you for attention. All of it public, from the ad libraries.
The searches and placements that drain painting budgets: DIY questions, job seekers, price shoppers who were never going to hire anyone. I can tell you what to look for and how much it usually costs. Proving it in your account takes viewer access, and that comes later.
One month of search terms from a painting account. Same budget, very different results. This is step two, after you decide to go further. The free audit's job is to tell you whether it is worth getting here.
| Search term | Clicks | Spend | Leads | Verdict |
|---|---|---|---|---|
| house painting contractor near me | 41 | $563 | 3 | Working |
| exterior house painters | 24 | $329 | 2 | Working |
| interior painting cost calculator | 28 | $384 | 0 | Wasted |
| how to paint kitchen cabinets | 22 | $291 | 0 | Wasted |
| painting jobs hiring | 15 | $195 | 0 | Wasted |
| cheap painters | 19 | $248 | 0 | Wasted |
Illustrative example built from patterns that repeat across painting accounts, not a real client account.
Founder, DreadRow
Two and a half years running Google and Meta Ads accounts across home services, retail and local trades, plus a background in brand management and customer retention. The same leaks show up in account after account, which is why the first pass takes fifteen minutes and not a week.
DreadRow is one person, not an agency. I don't send reports full of numbers that don't mean anything. We go through the findings on a shared screen, you see exactly what I see, and you decide what to do about it. You always talk to the person doing the work. That's me.
Not to get the free audit. The first pass uses public data and your website only. If you decide to move forward after the call, you add me as a view only user so I can see the numbers inside the account.
Some things for certain, some as likely. Whether your tracking is installed and firing is a fact I can read from your site. What ads you and your competitors are running is public. Where budget is being wasted inside the account is an informed read based on what painting accounts usually get wrong, and it gets confirmed once I can see the numbers.
Then the audit looks at your website, your tracking setup and what your competitors are running, so you know what a launch would cost before you spend anything.
You get the findings whether you hire me or not. If nothing is broken, I will tell you that too.
It depends on what is broken. I scope the work after I see the account, not before, and I quote it on the call with the reasoning attached. Small problems get small invoices. Expensive problems exist too, and I will show you why before I ask you for anything.
Yes. Everything runs remotely, and the platforms work the same whichever market you are in.
Three steps. No surprises. No account access needed to start.