Painters pay the highest cost per click in home services. I don't sell marketing packages. I open your ad accounts, find where money is leaking, and walk you through the findings on a shared screen. You decide if it's worth fixing.
Get your free auditNo commitment. No pitch. No account access needed to start.
Average cost per click, the highest of any home service trade.
LocaliQ Home Services Benchmarks, 2025
Of ad budget wasted in accounts that have never been audited.
WordStream / North Country Consulting, 2026
Median cost per lead, up 38% from $126 in 2024.
99 Calls, 2026, based on 1,272+ tracked leads
I don't prescribe fixes before I've looked at the data. The first pass runs on what anyone can see from the outside: the ads you have running publicly, the tracking code on your site, your landing page, and what your competitors are doing. If there's nothing to fix, I'll tell you that too.
Ads running against searches that were never going to book a job, and placements that eat budget quietly.
Whether your pixel, tags and conversion events are actually installed and firing, or just sitting there doing nothing.
What happens after the click. Load speed on mobile, how fast the phone number appears, how much friction stands between interest and a call.
Which painters in your area are running ads right now, what they say in them, and where they are outbidding you for attention.
One month of search terms from a painting account. Same budget, very different results.
| Search term | Clicks | Spend | Leads | Verdict |
|---|---|---|---|---|
| house painting contractor near me | 41 | $563 | 3 | Working |
| exterior house painters | 24 | $329 | 2 | Working |
| interior painting cost calculator | 28 | $384 | 0 | Wasted |
| how to paint kitchen cabinets | 22 | $291 | 0 | Wasted |
| painting jobs hiring | 15 | $195 | 0 | Wasted |
| cheap painters | 19 | $248 | 0 | Wasted |
Illustrative example built from typical patterns in the trade, not a real client account.
Founder, DreadRow
Two and a half years running Google and Meta Ads accounts across home services, retail and local trades. I know where money gets wasted because I've seen the same patterns repeat across hundreds of accounts.
DreadRow is one person, not an agency. I don't send reports full of numbers that don't mean anything. I open your account on a shared screen, show you what's happening, and you decide what to do about it. You always talk to the person who's in your ad account. That's me.
Not to get the free audit. The first pass uses public data and your website only. If you decide to move forward after the call, you add me as a view only user so I can see the numbers inside the account.
Then the audit looks at your website, your tracking setup and what your competitors are running, so you know what a launch would cost before you spend anything.
You get the findings whether you hire me or not. If nothing is broken, I will tell you that too.
It depends on what is broken. I scope the work after I see the account, not before, and I quote it on the call with the reasoning attached. Small problems get small invoices. Expensive problems exist too, and I will show you why before I ask you for anything.
Yes. Everything runs remotely, and the platforms work the same whichever market you are in.
Three steps. No surprises. No account access needed to start.